With this information uncovered, you can improve the customer experience, giving your customers a positive experience with your company. Interest, comparison, or decision-makingĬustomer journey maps are used to track customer behavior and pinpoint areas where the customer experiences pain points.There are often four main stages in your sales funnel, and knowing these can help you create your customer journey maps: They include all the touchpoints along the way. Customer journey maps are often visual representations showing you the customer’s journey from beginning to end. So, what is customer journey mapping? Essentially, customer journey maps are a tool that you can use to understand the customer experience. Bonus: Get our free, fully customizable Customer Experience Strategy Template that will help you understand your customers and reach your business goals.
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